✦ Curriculum Vitae · 2026
Lead Product Designer
Designing with intention. Connecting with impact.
Profile
Lead Product Designer with 13+ years of experience creating digital experiences that are both beautiful and deeply intentional. I believe great design is invisible — it just works, and it feels right. From discovery to delivery, I bring clarity to complex problems and craft interfaces that connect with people on a human level. Passionate about cross-functional collaboration, I work across product, engineering, and business to turn ambiguity into impactful, measurable outcomes.
Experience
Lead Product Designer
Leading product design across high-impact digital initiatives for global brands. Managing and mentoring a team of 10+ designers, aligning craft, strategy, and execution. Key projects include a scalable global gifting experience for Philips Hue (eCommerce), a connected cooking IoT app for Ninja, and a textile inventory management dashboard for Inditex.
Senior Product Designer
Led full product design from wireframes to final UI for a crypto-related financial platform. Defined the digital visual identity — color palette, typography, and design system — balancing innovation with regulatory compliance and user trust.
UX / UI Senior Designer
Designed the complete visual ecosystem including UI, custom illustrations, iconography, and scalable design patterns. Built a design system adaptable to multiple countries and currencies, conducting market research to align interfaces with cultural expectations across geographies.
UX / UI Senior Designer
Worked across multiple client projects, including the digital ticketing redesign for ALSA — simplifying a complex mobile booking flow, improving price comparison, and expanding the experience across web and desktop. Focused on making key services (accessible buses, pet travel, add-ons) more discoverable and conversion-friendly.
Selected Work
Closed a competitive gap by defining the strategy, system, and edge cases behind a scalable global gifting experience for a major smart lighting brand. Led cross-functional alignment across product, content, and marketing teams.
Designed a connected cooking mobile app from the ground up, bridging hardware constraints with intuitive interaction. Translated Bluetooth connectivity, sensors, and real-time temperature feedback into a seamless experience for non-technical users.
Redesigned the mobile-first ticket purchasing experience, restructuring the booking flow to reduce friction and increase visibility of key services. Expanded to desktop and tablet for a consistent, scalable ecosystem.
Skills & Tools
Product & Strategy
Design
Research
Tools
Languages